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Expands its global campaign to end cosmetic product and ingredient animal testing.
September 20, 2017
By: Melissa Meisel
Digital growth company Urban Airship revealed that international beauty brand The Body Shop will use Urban Airship Reach to create and dynamically update mobile wallet passes with the latest news and signature counts for its petition to the United Nations requesting an international convention banning cosmetic testing on animals. Launched in June, as a partnership between The Body Shop and Cruelty Free International, the Forever Against Animal Testing campaign will use mobile wallet passes to de...
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